Demand Generation Manager

A rapidly growing industrial startup looking is for a Demand Generation Manager to drive scalable marketing efforts. This role is ideal for a marketer experienced in executing multi-channel campaigns that generate demand, acquire leads, increase product adoption, and expand brand awareness.

Location:

Fully Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Campaign Development: Lead the development and execution of integrated marketing campaigns focused on key industries and use cases to generate leads.
• ABM Execution: Implement Account-Based Marketing (ABM) tactics, leveraging webinars, email campaigns, and paid media to engage target accounts.
• Stakeholder Collaboration: Work with internal teams, including product marketing, sales, and operations, to align campaign strategies.
• Lead Generation: Develop and execute programs to drive lead acquisition and product adoption at scale.
• Multi-Channel Engagement: Design engagement programs tailored to the buyer’s journey across various audience segments.
• Content Development: Support content creation efforts to develop promotional materials and compelling brand stories.
• Agency Partnership: Collaborate with external agencies for campaign asset development and execution.
• Performance Analysis: Measure and report campaign effectiveness, optimizing strategies based on performance insights.
• Communication: Maintain clear and frequent communication with stakeholders regarding strategy, goals, and results.

Qualifications:

• Experience:
  • 3+ years of B2B marketing experience, ideally in a SaaS environment.
  • Familiarity with multi-channel marketing strategies, including ABM (nice to have).
  • Knowledge of B2B and SaaS metrics; experience with enterprise sales teams is a plus.
  • Experience using data insights to optimize marketing funnels and improve lead conversion rates.
• Skills:
  • Understanding of marketing channels, including email, ads, and events.
  • Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
  • Strong project management and cross-functional collaboration skills.
  • Excellent communication skills, with the ability to present complex ideas clearly.

Preferred Traits:

• Highly motivated and results-driven.
• Adaptable and innovative in marketing strategies.
• Comfortable working independently and within a team.