Marketing Specialist

A rapidly growing compliance and security firm, is seeking a proactive Marketing Specialist to develop and execute marketing strategies, manage email campaigns, and optimize lead-generation efforts. This role requires a strong understanding of HubSpot, content creation, and analytics to drive engagement and business growth. If you are highly organized, adaptable, and passionate about marketing in a dynamic environment, we encourage you to apply.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

• Email Marketing Campaigns: Create and manage email marketing campaigns, including content development, list segmentation, scheduling, and deployment while ensuring compliance with data privacy regulations.
• Campaign Performance Optimization: Monitor and analyze key performance metrics to optimize email strategies for increased engagement and conversions.
• Social Media Management: Support with scheduling weekly posts on LinkedIn, maintaining a consistent brand voice, and driving audience engagement.
• Content Creation: Draft and publish weekly blog posts focused on relevant IT topics, ensuring alignment with industry trends and business objectives.
• Sales Intelligence & Lead Generation: Conduct data analysis and maintain lead databases to improve outbound and inbound marketing efforts.
• Marketing Automation: Leverage HubSpot to build workflows, monitor campaigns, and generate reports and dashboards to track marketing success.
• Project Management: Organize daily workloads, manage competing priorities, and ensure all marketing tasks are completed within designated timelines and budgets.
• Process Improvement: Research and recommend enhancements to marketing processes, security practices, and compliance operations.
• Collaboration: Work closely with Sales, Operations, and Delivery teams to align marketing efforts with business goals.
• Reporting & Data Management: Update and maintain marketing reports and dashboards, ensuring data accuracy and relevance for strategic decision-making.

Qualifications

Education & Experience

• 4+ years of experience in marketing, automation, and lead generation.
• Proven track record in executing successful inbound and outbound lead generation strategies.

Skills

• High proficiency in HubSpot, including email campaign creation, workflows, reporting, and analytics.
• Strong understanding of SEO strategies and lead-generation tools.
• Experience with Adobe Creative Suite and/or Canva for content creation.
• Excellent written and verbal communication skills.
• Familiarity with social media platforms, particularly LinkedIn
• Proficient in Microsoft Office Suite and the ability to quickly learn new software systems.
• Strong project and time management skills with a high level of attention to detail.

Traits

• Self-motivated with the ability to work independently and prioritize multiple objectives in a fast-paced environment.
• Adaptable and capable of wearing multiple hats in a growing organization.
• A proactive problem solver with a high degree of accountability and professional interpersonal skills.

What Success Looks Like

• Effective Marketing Campaigns: Engaging email and social media campaigns that drive lead conversions and audience growth.
• Strong Brand Presence: Consistently high-quality content that aligns with business objectives and strengthens brand positioning.
• Optimized Lead Generation: Effective use of automation and sales intelligence tools to enhance inbound and outbound marketing efforts.
• Seamless Collaboration: Efficient communication and alignment with cross-functional teams to support business objectives.
• Continuous Improvement: Proactive identification and implementation of process enhancements to improve marketing efficiency.

Opportunity

This is an exciting opportunity to be part of a dynamic and fast-growing team where you can contribute significantly to the company’s marketing efforts. As a Marketing Specialist, you will play a critical role in driving engagement, optimizing lead generation, and ensuring the success of marketing initiatives. If you are a results-driven marketing professional, we encourage you to apply.