Performance Marketing Specialist

A marketing firm that specializes in helping businesses grow and scale through holistic marketing strategies is looking for a Performance Marketer. They provide a combination of performance marketing, affiliate-based PR, and strategic planning to clients across industries like e-commerce and SaaS.

Location:

Fully Remote, 9 AM - 5 PM EST

About the Role:
As a Performance Marketing Specialist, you’ll lead and execute paid media strategies across multiple digital channels, collaborating with cross-functional teams and directly interacting with C-suite executives. Your expertise in performance marketing, data analysis, and creative collaboration will drive impactful results for clients. You’ll be hands-on with campaigns, from strategy development to execution and optimization, ensuring client growth and strong ROI. This role offers exposure to various digital channels and is a fantastic opportunity for someone looking to grow into a holistic performance marketer.

Key Responsibilities:

• Campaign Strategy & Development:
  Build and execute paid media strategies that align with client goals across SEM, paid social, display, and video campaigns.Develop strategic roadmaps outlining current performance and next steps for optimization, with a particular focus on driving results through search and Meta platforms.
• Performance Analysis & Optimization:
  Analyze campaign performance using tools like Google Analytics and Tag Manager, identifying trends and opportunities for optimization to drive growth and improve ROAS.
• Client Collaboration & Executive Reporting:
  Serve as the primary point of contact for clients, presenting clear, actionable insights and campaign performance reports directly to C-suite executives.
• Creative Strategy:
  Collaborate with copywriters, designers, and creative teams to develop and iterate on high-impact ad creatives. Ensure continual testing and evolution of creative assets to drive performance.
• Campaign Execution & Support:
  Oversee the execution of paid media campaigns on platforms like Google Ads, Meta (Facebook/Instagram), and YouTube. Ensure campaigns are set up to deliver results aligned with client expectations.
• Team Collaboration & Leadership:
  Foster a collaborative environment, working closely with team members to support campaign management. Align the team on goals and drive towards success through collaboration and shared ideas.
• Budget Management:
  Manage and optimize campaign budgets, maximizing the efficiency of client ad spend to hit aggressive ROAS and revenue targets.
• Testing & Optimization:
  Champion continuous A/B testing of creative assets, bidding strategies, and other campaign elements to identify areas for improvement and drive innovation.

What Success Looks Like:

• Effective Campaigns:
  Execute high-performing campaigns that drive customer acquisition and meet or exceed ROI targets.
• Growth Impact:
  Demonstrate meaningful impact on client growth through performance-based strategies and optimizations.
• Client Satisfaction:
  Build strong client relationships through effective communication, insights, and performance reporting.
• Cross-Channel Success:
  Manage multi-channel campaigns with agility and ensure seamless execution across platforms.

Qualifications:

• Experience:
  • 3 years of experience in paid digital marketing with expertise in both search and Meta platforms (e.g., Google Ads and Meta Ads), and additional experience with LinkedIn, YouTube, and others.
  • Familiarity with tools like Google Tag Manager and Meta’s Conversion API.

• Analytical Skills:
  • Proficiency in data analysis using tools like Google Analytics and Excel, with the ability to translate data into actionable insights.
• Platform Expertise:
  • Extensive experience managing and optimizing campaigns across major digital advertising platforms, including Google Ads, Meta, and YouTube, with a strong emphasis on search and Meta.
• Communication Skills:
  • Strong communication abilities, both written and verbal, with the skill to present complex data in a simple, meaningful way to clients and executives.
• Creative Collaboration:
  • Experience working alongside creative teams, providing input on ad creatives that drive performance and align with campaign strategies.
• Team Player:
  • A collaborative mindset with a passion for working in a team-driven environment, where success is achieved together.

Why Join Us?

Work with a passionate and results-driven team pushing boundaries in performance marketing. This role offers exposure to multi-channel campaigns for diverse clients and the chance to make a tangible impact on their success.